Sponsorship Rate Calculator (2026)
How much should you charge for a sponsored post? Get a defensible 2026 rate from sourced rate cards, adjusted for your engagement rate and niche.
Updated June 11, 2026
About these numbers: all rates on this page are estimates compiled from public reporting and official platform documentation, accessed and last verified on June 11, 2026. Platforms change payouts without notice; treat results as a planning range, not a promise.
Sources:
How Much to Charge for a Sponsored Post: the 2026 Framework
Sponsored-post pricing in 2026 starts from follower tier but is won on engagement. Brands have learned that a 15,000-follower account with 7% engagement converts better than a 150,000 account with 0.8%, and rate cards now price that in: engagement above 5% justifies a 40 to 60% premium, while rates discount when engagement drops under 2%.
Format matters too. Video deliverables (TikTok videos, Instagram Reels) price at 2 to 3 times static posts, and TikTok runs 10 to 25% below Instagram at the nano and micro tiers before the platforms converge at the top.
What to Add on Top of Your Base Rate
- Usage rights: the brand running your video as a paid ad is a separate license, typically +30 to 100% of the base rate per usage window.
- Exclusivity: blocking competitor deals for 30 to 90 days costs the brand extra, because it costs you deals.
- Multi-platform: price each platform's post separately; cross-posting is a deliverable, not a freebie.
- Rush and revisions: one revision round included, then bill.
Frequently Asked Questions
How much should I charge for a sponsored post in 2026?
Start from your follower tier: nano (1K-10K) runs $25 to $200 per TikTok video and $50 to $300 per Instagram reel; micro (10K-100K) runs $200 to $1,500 on TikTok and $300 to $2,500 on Instagram; macro (100K-1M) runs $1,500 to $5,000 and $2,500 to $10,000 respectively; mega (1M+) starts at $5,000 to $10,000. Then adjust for engagement and niche: 5%+ engagement justifies 40 to 60% more, and finance, health, or sustainability niches add 30 to 50%.
Is there a rule of thumb like $100 per 10,000 followers?
The old $100-per-10K rule is outdated as a flat rule, but it survives as a floor for static posts. In 2026 pricing is driven by engagement quality and content format: video (TikTok, Reels) prices 2 to 3 times higher than static posts, and an engaged 10K account can legitimately charge several times the old benchmark.
What should be included in a sponsored post rate?
Your base rate typically covers one published video on one platform with organic reach. Charge extra for usage rights (the brand running your video as a paid ad, often +30 to 100%), exclusivity windows that block competitor deals, multi-platform publication, and revisions beyond the first. Always put deliverables and rights in writing.
Do TikTok and Instagram sponsorships pay differently?
Yes. TikTok tends to run 10 to 25% below Instagram at the nano and micro tiers, while rates converge at the top because large creators quote a single rate card. Many brands now buy both platforms in one deal; price each deliverable separately rather than bundling them for free.
How do I raise my sponsorship rate?
Raise the two numbers brands actually buy: engagement rate and consistent output in a clear niche. A media kit with recent view counts, audience demographics, and case studies justifies premium pricing. Posting consistently is the compounding lever, which is why creators automate production with AI tools like Reelry to keep volume up without burning out.
Related Resources
- Instagram Reels money calculator - the Instagram-specific view of your brand-deal value.
- TikTok money calculator - brand deals plus Creator Rewards in one estimate.
- Follower growth calculator - project when you reach the next pricing tier.
- Best time to post calculator - post when your audience is online to keep engagement high.