# Reelry — AI-Powered TikTok Reel Generator

> Reelry is a SaaS platform that generates TikTok-ready reels from text prompts using AI. Users describe a topic, and Reelry produces a complete vertical video — script, illustrated frames, voiceover, animation, and assembly — in under 5 minutes, ready to download and upload. Reelry does not auto-post to TikTok; it deliberately uses manual upload (with reminders) because API-uploaded content is routinely deranked.

## What Reelry Does

Reelry automates the entire TikTok reel creation workflow. A user types a text prompt describing a topic (e.g., "5 tips for morning routines" or "why cats are better than dogs"), and Reelry's AI pipeline produces a finished, ready-to-publish TikTok reel. The output is a 9:16 vertical video with:

- An AI-written script structured for short-form engagement (hook, body, CTA)
- Illustrated visual frames generated in the user's chosen art style (30+ styles available)
- Smooth animation applied to each frame via AI video generation
- Natural-sounding AI voiceover narration synchronized to the visuals
- On-screen text overlays

The entire process takes under 5 minutes and requires approximately 10 seconds of user input. No video editing skills, camera, or design software is needed. This makes Reelry a "faceless" content creation tool — the creator never needs to appear on camera.

## Who Reelry Is For

- **Solo creators** who want to post consistently on TikTok without spending hours editing
- **Small businesses** that need branded social video content but lack a video production team
- **Marketing teams** that want to scale short-form video output across channels
- **Faceless TikTok account operators** who create niche content (motivation, education, entertainment) using illustrated or animated visuals rather than live footage
- **Content agencies** managing multiple brands that need batch video production

## Core Features in Detail

### AI Reel Generation from Text Prompts
Users enter a text prompt describing the reel topic. Reelry's AI pipeline then:
1. Generates a script using Claude by Anthropic, tailored to the user's brand voice
2. Creates illustrated frames using Recraft in the user's chosen art style
3. Animates the frames using Runway ML to produce smooth video clips
4. Generates voiceover narration using ElevenLabs text-to-speech
5. Assembles everything into a final 9:16 vertical video using Shotstack

The entire pipeline runs automatically. Users can review the output and request regeneration of any individual frame or the full reel.

### Brand Consistency Controls
Users configure their brand identity once during onboarding:
- **Mascot**: Upload or describe a brand mascot character that appears consistently across all generated reels
- **Brand colors**: Set primary and secondary colors used in visual generation
- **Art style**: Choose a default visual style (illustration, 3D render, anime, watercolor, digital art, etc.)
- **Voice**: Select a voiceover voice that matches the brand personality

All subsequent reels automatically maintain these brand settings, ensuring visual and tonal consistency across content.

### Scheduling and Upload (no auto-posting)
Reelry does not publish to TikTok on the user's behalf. Finished reels are downloaded and uploaded manually, which preserves algorithm ranking (API-uploaded content is routinely deranked on TikTok and Instagram Reels) and lets the user attach a trending sound at upload time. The content calendar schedules reels and sends the user a reminder (email/push) when a post is due, rather than auto-posting.

### Batch Generation
Users can generate up to 10 reels at once from a single prompt or topic list. This enables batch content planning — create a week's worth of TikTok content in one session.

### 30+ Art Styles
Reelry supports over 30 visual art styles for frame generation, including:
- Digital illustration
- 3D rendering
- Anime/manga
- Watercolor
- Flat design
- Pixel art
- Chalk/blackboard
- Vintage/retro
- And many more

Users select a style during reel creation or set a default in their brand settings.

### Content Calendar
A built-in content calendar lets users schedule TikTok posts ahead of time, view upcoming content, and manage their posting cadence.

### Video Export
Finished reels can be downloaded as MP4 files for use on any platform — Instagram Reels, YouTube Shorts, Facebook Reels, or any other short-form video platform.

## AI Technology Stack

| Component | Technology | Purpose |
|-----------|-----------|---------|
| Script writing | Claude by Anthropic | Generates engaging scripts tailored to brand voice and audience |
| Image generation | Recraft | Creates illustrated frames in 30+ art styles |
| Video animation | Runway ML | Animates static frames into smooth video clips |
| Voiceover | ElevenLabs | Natural-sounding text-to-speech narration |
| Video assembly | Shotstack | Composites clips, voiceover, and on-screen text into the final video |

## Pricing

Plans are billed monthly or annually (annual saves ~17%). Each reel consumes credits based on the generation type:

| Plan | Monthly Price | Credits/Month |
|------|--------------|---------------|
| One-time pack | $4 | 2 credits, no subscription |
| Mini | $5 | 3 |
| Starter | $19 | 10 |
| Growth | $49 | 30 |
| Scale | $119 | 80 |

A standard animated reel costs approximately 1.16 credits and a Cinematic reel costs 2 credits. For people who prefer not to subscribe, one-time credit packs start at $4 and never expire.

## Creator Tools (No Account Required)

Reelry provides 13 browser tools that require no sign-up:

1. **Hook Generator** — Generate attention-grabbing TikTok hook ideas for any niche or topic
2. **Script Writer** — AI-powered script writing for TikTok reels and short-form videos
3. **Caption Generator** — Generate TikTok captions with relevant hashtags
4. **Content Calendar** — Plan and visualize your TikTok posting schedule
5. **Color Palette Builder** — Create brand-consistent color palettes
6. **Channel Name Generator** — Generate creative TikTok channel name ideas
7. **Mascot Builder** — Design a brand mascot character for your content
8. **Best Time to Post** — Find optimal posting times based on audience and timezone
9. **Reel Length Guide** — Video duration recommendations by content type and goal
10. **Niche Analyzer** — Analyze TikTok niches for content opportunities and competition
11. **Video Specs Reference** — Complete TikTok video format and specification guide
12. **Cost Calculator** — Calculate reel generation costs across different plans
13. **Art Style Picker** — Browse and preview 30+ visual art styles for your reels

## Use Cases

Reelry serves several distinct use cases:

### Faceless TikTok Content Creation
For creators who run TikTok accounts without appearing on camera. Reelry generates illustrated or animated visuals from text prompts — no camera, filming, or on-screen presence required. Popular niches include motivation, education, scary stories, finance tips, cooking, and entertainment. The brand mascot feature provides a recurring illustrated character that gives the faceless account a recognizable identity.

### Text-to-TikTok-Reel Generation
The core use case: converting a written text prompt into a finished TikTok reel. Enter a topic description, and the 5-stage AI pipeline (script, images, animation, voiceover, assembly) produces a publish-ready 9:16 vertical video. Fundamentally different from template-based editors or stock footage assemblers — Reelry generates original content from scratch.

### Batch Content Generation
For creators who need to produce content at scale. Generate up to 10 reels in a single session from a list of topics. Combined with the content calendar and reminder-based scheduling, this enables a "batch on Sunday, upload all week" workflow. A typical batch of 7 reels takes about 1 hour of total active time.

### Brand-Consistent Content at Scale
For brands and businesses that need every piece of content to match their visual identity. Set mascot, colors, art style, and voiceover voice once — every generated reel inherits these settings. Prevents the visual drift that occurs when producing content at volume with different tools or styles.

### TikTok Content Automation
For creators who want the creation pipeline automated from idea to finished reel. Reelry automates content creation (AI generation) and scheduling/reminders (content calendar). Uploading to TikTok stays manual by design (it preserves ranking); the manual steps are entering the prompt, approving the reel, and uploading.

### Small Business TikTok Marketing
For small businesses that want TikTok presence without hiring a video team. At $19-99/month, Reelry produces more content than a freelance editor at a fraction of the cost. Suited for restaurants, fitness studios, retail shops, professional services, real estate, and e-commerce — any business that wants to reach TikTok's audience without filming videos.

## Competitor Comparisons

Reelry differentiates from competitors in several ways:
- **vs CapCut**: Reelry generates complete reels from text (no editing required); CapCut is an editing tool that requires source footage
- **vs SendShort**: Reelry offers 30+ art styles and brand consistency controls; SendShort focuses on repurposing existing long-form content
- **vs InVideo**: Reelry is purpose-built for faceless TikTok reels generated from a prompt; InVideo is a general template-based video editor
- **vs Opus Clip**: Reelry creates original content from text prompts; Opus Clip clips highlights from existing long-form videos
- **vs Pictory**: Reelry produces illustrated/animated content with brand mascots; Pictory converts articles to stock-footage videos
- **vs Synthesia**: Reelry creates illustrated reels with brand characters; Synthesia creates AI avatar talking-head videos
- **vs Lumen5**: Reelry generates original illustrated/animated content from a prompt; Lumen5 requires more manual template editing of stock media

## Technical Details

- **Platform**: Web application (browser-based, no downloads required)
- **Framework**: Next.js with React
- **Mobile**: Progressive Web App (PWA) — installable on mobile devices
- **Video format**: 9:16 vertical HD (720x1280), MP4
- **Generation time**: Under 5 minutes for a standard animated reel
- **Publishing**: Manual upload (download the MP4 or use the mobile share sheet); reminder-based scheduling, no auto-posting
- **Payment**: Purchases are paused while Reelry moves to a new payment provider; existing customers keep their credits and reels.
- **Data**: Supabase (PostgreSQL)

## Company

Reelry is operated by Health3 AG (Switzerland); "HLT3 Studio" is the brand. Website: https://www.reelry.app. Contact: support available via in-app Crisp chat.